Super Bowl 2017 is fast approaching, and already some of the world's biggest brands are releasing the ads they are running during the big game. We're keeping a live update on the night here.
The commercial breaks are once again set to be a flashy affair, and it's little surprise: Super Bowl 2017 broadcaster NBC is seeking $4.4 million to $4.5 million per 30-second spot, up on the $4 million price tag FOX set last year.
We're compiling everything you need to know about the commercial side of this year's big game, and we'll keep updating this post right up until Feb. 1, when you can follow our live coverage. All the brands in this slideshow are organized in alphabetical order for ease of navigation.
The U.S. television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads. The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2016 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the highest-rated television broadcast in U.S. history. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.
Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials,[1] national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game. Super Bowl advertisements have become iconic and well-known because of their cinematographic quality, unpredictability, humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. A number of major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy and Master Lock, have been well known for making repeated appearances during the Super Bowl.